It stands to reason that if your product is in high demand, you are going to need a merchant account that can meet those additional transaction demands, but some high volume business might have difficulty finding a service provider with merchant accounts programs that are suitable for their needs. These businesses, while sometimes more high risk, are not having trouble getting approved, they are having trouble finding the services they need. Non-traditional business types like mail and telephone order and internet businesses are considered high risk, and while that doesn’t prevent them from opening merchant accounts, the banks providing the accounts may use the designation to limit the monthly volume of transactions they can process, leaving the business owners without credit card capabilities at the end of the month. The negative effects of these limitations are obvious—angry customers and lost profits. Furthermore to justify the increased risk, many banks charge increased fees on high volume accounts.
Neither situation is conducive to long-term business success, so many high risk merchants have been seeking out better alternatives.
Merchant service providers are independent of the bank processors, though they are often working in cooperation with them to provide merchant account services. Because their approval processes are more multi-dimensional and not wholly factored by risk level, they are able to offer more services to a wider range of business types. Because of the importance of being able to take credit card payments, the opportunities offered by these service providers are of critical importance to many businesses.
Once you have located a service provider that offers accounts suitable for high risk businesses, the first step is to determine the volume capabilities your business requires. Is it high volume? Is the volume consistent or does rapidly growing business necessitate unlimited processing capacity? Is your business global, or do you have plans to expand into foreign markets in the future? While there are domestic high risk accounts, off shore merchant accounts are more accessible and offer benefits well-suited to businesses with an international clientele, not to mention significant savings from lower foreign taxes.
The process for getting a high volume merchant account–even an off shore merchant account—is much the same as any other application. It will require basic personal and business information including an accurate assessment of cash flow and a realistic prediction of future cash flow. Pricing and programming for your merchant account relies heavily on your type of business. Mail/telephone order and internet businesses have what are called “Not Present” credit card transactions. These require manual entry and processing of information and payments. Because the card holder is not present for verification, these transactions are considered more high risk and are more vulnerable to identity theft and stolen cards, and thus are also subject to more chargebacks. To reduce these risks, merchant providers often take additional security measures.
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Colorado merchant accounts, getting your merchant account directly from a bank often means you will have to pay a third party for the additional equipment or software required. Thankfully, most merchant account providers also offer services like virtual terminals, fraud protection, merchant identification, and 24/7 transaction assessment and reporting, reducing the time, money, and hassle required to get your merchant account running.