Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

differences between SEO and PPC?

Costing methods : a click of a natural or organic search engine listing will cost the website owner nothing whereas a click of a PPC advertisement will.

Longevity : A PPC ad disappears as soon as the budget has been spent whereas a search engine optimised listing may remain for months after an SEO consultant has completed their work

advantages of SEO:

Once an effective SEO program is underway, there can be little to no cost involved in driving traffic to new product and/or service pages. A search engine optimised listing can remain for months after it is achieved.

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Because PPC is best paid advertising service and very goodfor your online business. it increase your traffic very fast.