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Author Topic: Disadvantages of using PPC !  (Read 818 times)
Timu
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« on: September 03, 2008, 04:09:59 PM »
What are the disadvantages of PPC?

- PPC pricing has been increasing and often beyond positive ROI

- Potential for click-fraud - although the large search engine operators now have very good click fraud strategies in place
- PPC is a short term investment unlike SEO...

- PPC Provide less visibility unlike SEO. You have to pay for each search term for each search engine..
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dennis
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« Reply #1 on: November 16, 2009, 10:31:10 AM »
Before you go ahead thinking that PPC is the best thing since sliced bread, here are the disadvantages to PPC advertising that don't seem to be included in the sales pitch:

1) Missing bulk of the traffic
2) Less Trusted
3) Expensive
4) Complicated
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